This marks the end of our fruitful learning journey…

“THE HARDER IT IS TO REACH YOUR DESTINATION, THE MORE YOU WILL REMEMBER THE JOURNEY”- MELCHOR 

[Source: ETSY

I would say that this module was really a whole new level of experience and exposure for me as I’ve gained plentiful insights regarding living life digitally. Despite living in the digital era, I was unaware that internet is multifaceted and is encompassed with different terminologies. 

2 weeks isn’t a long time, but the knowledge which I’ve gained is significant… 

FIRSTLY… 

“IT’S NEVER TOO LATE TO START NOW!” 

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[Source: AlysiaAlysia]

Before the commencement of this module, I concealed my profile on social media as I’ve always harbored this mentality – “Why should I let the world know about me?” Now, I’ve matured from being a digital visitor to a digital resident by altering my presence on social sites. As I came to a realization that social media is not solely for leisure purposes, it’s also advantageous for career advancement. 

Above-mentioned, i’m working on my LinkedIn profile as a building block for my future career development. By establishing a comprehensive and superb profile, it’ll capture employers’ attention and serve as a chance to increase the odds of obtaining a desired job. Alternatively, this platform also act as a guide for my future job application as it allows me to connect to business groups and congregate information about them. Beside this, i’m also getting socially active on other platforms…

Watch a short clip on how I developed my online professional profile! 

SECONDLY…

“WHAT THEY SEE MAY NOT BE WHO WE REALLY ARE!” 

 This module have drawn my attention to the fact that a high rise of employers have emerged from conventional recruitment methods to online recruitment whereby they scout for talents through social media like LinkedIn. Previously, I was incognizant that employers might be scanning through our private social media while they’re considering our suitability with the organization. Whilst they’re at it, they may not differentiate clearly between our personal and and professional social sites, and mistakenly form an impression about us from what they view online. 

Alongside with my peer’s comment, this have shifted my stance regarding single/multiple online identities – Now I feel that it’s best to maintain one online identity which is coherent and authentic to avoid any misinterpretation about our personality. With this, I have to take measures to ensure that my identity online is similar across all social media for example…

Consistency in display picture:

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Using the same email address:

[sherylphoasm@gmail.com]

THIRDLY…

NEXT TO EXCELLENCE, COMES THE APPRECIATION OF IT – WILLIAM M” 

Pertaining to this module, I felt that I was literally “Living on the Web”- For each individual topics, it’s mandatory to conduct extensive online research and find relevant evidences to justify our answers. This have also allow me to appreciate the presence of Open Access Model – Without it, I guessed I wouldn’t be able to provide the answers to the topic. 

However, there were some materials which were not accessible before paying for the subscription fee. Nowadays, everyone is reliant on the internet to search for related information, therefore I personally feel that free online information will benefit everyone. Additionally, before using the information, I had to evaluate it carefully to decide the relevancy to the topic. With this, I can conclude that I’ve improved in terms of using appropriate information that are relatable to the topic of discussion. 

FOURTHLY…

“ETHICAL OR UNETHICAL – IT ALL DEPENDS ON HOW YOU MANAGE YOUR ACCOUNTS!” 

[Source: Facebook]

In the past, I felt that it’s a hassle to set passwords for all social media accounts and was negligent about ensuring that my accounts are properly secured. However, after diving deeper into the ethical issues behind social media through posts and research, I realized the importance of privacy and security settings. One major issue which have captivated my attention was the emergence of “Catfish” – People who uses pictures/information found online for deceptive purposes. HENCE, I’m going to private all my online accounts and create complex password for it.

CONCLUDING…

SO, WHAT’S THE DIFFERENCE BETWEEN 2 WEEKS AGO AND NOW? 

(Click on picture to be redirected to entire presentation)

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In future, I will continue to update and stay active on my social media platform as it is a useful way to engage and keep myself updated of what’s going on. A KEY take away for me – Maintaining professionalism, behaving ethically and ensuring that I do not upload inappropriate contents on any of  my social sites. 

A LAST NOTE…

Specially brought to you by Sheryl & Venezia! 

REMEMBER TO STAY CONNECTED WITH ME 🙂 

Click on the images to be redirected!

TLwlFLLL

Time for reflection – Open Access can be good but… bad as well.

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[Source: Google] 

Honestly speaking, as each topic comes by, it is getting tougher and challenging – This subject on ”Open Access Model” have really challenged me to a certain extent and have aroused me to conduct a real in-depth research about it. However, after all the extensive research and reading, I’m sure I have gained substantial amount of knowledge about it. Additionally, some of my classmates have provided some insightful ideas which did not come to my mind such as:

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Open access can be good but… it can be bad as well.

YAY TO OPEN ACCESS!! 

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[Source: Google]

“Open access” refer to information that is candidly available to all online users immediately upon publication, eliminating the need of subscription or payment.
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[Source: Google]

Most college school have evolved from traditional classroom learning to internet learning which is known as “Open Education Resources.

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[Source: Blog Soton]

Let’s take “living on the web” as an example, we are required to conduct research online to find relevant sources to complete our blog posts. If all information are restricted, don’t we have to pay a hefty amount to get access to the articles in order to get our research done? 

Putting aside college students, even researchers are leaning on the web to build on their discovery, therefore, this call for the need of open access model. Nick Shockey mentioned that scientists are very conservative and unresponsive to the idea of “openness”. However, there’s 2 sides to a coin, open access model will not solely disadvantage them but it’s also in favor of them.  

2 types of Open Access Model 

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(Source: Sp1e15)

Let’s watch a short clip regarding people’s idea about open access model

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OH MY GAWD, ARE YOU SERIOUS?

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(Source: Google) 

Reading up on the different topics that were being discussed have indeed exposed me to a wide array of ethical issues on social media. One thing which I was taken aback was deceptive reviews made by individuals such as influencers. From what I perceived as, blogger endorsement is merely a contemporary way of advertising/marketing whereby renowned folks are equipped with goods/services and summoned to communicate evident reviews about it. 
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(Source: Google)

Now, after leafing through all the horrifying discussions about deceptive reviews, I’m skeptical of what’s happening behind the “Reviews”. Are the reviews written by bloggers authentic and credible or did the organization instigate them to pen the reviews in a positive light to boost sales?

Well, the truth is out – According to Shannon‘s post, well known gush cloud have been instructing their bloggers to fake advertisement on their social media platform. Now that, the truth about their practices are revealed, their reputation and efforts in building the company have gone down to drain. Even though, they made a public explanation denying their action, will consumers still trust their words? 

Research has shown that individuals are getting reliant on reviews to determine their purchase decision which indirectly provide organization an opportunity to influence consumers’ thoughts using reviews.

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(Click on picture to read more)

Therefore, organization shouldn’t cheat their customers!!  

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(Source: Google)

Clinton has stated a valid point in this post regarding paid reviews and I totally agree with him. In this digital era, it’s definitely essential to use social media as a marketing tool to reach out to the masses. However, organizations should not try and attract customers using dubious alternatives such as instigating bloggers to provide fake reviews. This will only breach the trust of consumers as they will personally experience the services put up, and if it doesn’t match to their positive reviews, it will in turn cause an adverse effect on their credibility. 

This bring to my next point – Do companies know that word of mouth is the most powerful tool of advertising? 

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(Source: Google)

Organization harbor the thought that by employing influencer to write positive reviews about them will aid in increasing customer base. However, they neglect the fact that satisfied customers will convey their positive experiences to a few and discontented customers will escalate negativity to a crowd.  Instead of using fake reviews to attract customers, organizations should uphold their credibility and quality of services rendered which will help generate positive word of mouth and attract more potential customers. Read an article on how word of mouth advertising have helped to boost the organization’s reputation. 

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(Source: Google)

The different examples about fake online reviews have incited me to research more about it and I conclude that we shouldn’t place 100% trust in online reviews. For all the people out there who are basing their purchasing decisions on online reviews, please read this article. Reading up on online reviews may not be a negative thing, but individuals should take extra precaution to ensure that the reviews are legitimate. Tips on how to do it! 🙂  

Link to comment: 

Reference: 

MarketingCharts,. ‘Global Survey: Word-Of-Mouth The Most Powerful Selling Tool’. N.p., 2007. Web. 10 Nov. 2015. Available: http://www.marketingcharts.com/television/global-survey-word-of-mouth-the-most-powerful-selling-tool-1884/

Brand, Case. ‘Case Study: How A Mom-And-Pop Operation Turned Itself Into A Cult Brand’. MarketingProfs. N.p., 2015. Web. 10 Nov. 2015. Available: http://www.marketingprofs.com/casestudy/2010/9402/how-a-mom-and-pop-operation-turned-itself-into-a-cult-brand

Gesenhues, Amy, and Amy Gesenhues. ‘Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews’. Marketing Land. N.p., 2013. Web. 10 Nov. 2015. Available: http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756

Tuttle, Brad, and Brad Tuttle. ‘9 Reasons Why You Shouldn’T Trust Online Reviews | TIME.Com’. TIME.com. N.p., 2015. Web. 10 Nov. 2015. Available:http://business.time.com/2012/02/03/9-reasons-why-you-shouldnt-trust-online-reviews/

shot through wall,. ‘Social Media Exposé’. N.p., 2015. Web. 10 Nov. 2015. Available: https://sxnang.wordpress.com/2015/11/09/social-media-expose/

Risetorule.wordpress.com,. ‘Paid Reviews For Food Bloggers, Ethical? I Think NOT!’. N.p., 2015. Web. 10 Nov. 2015. Available: https://risetorule.wordpress.com/2015/11/09/paid-reviews-for-food-bloggers-ethical-i-think-not/

Desta, Yohana. ‘How To Spot A Fake Online Review’. Mashable. N.p., 2014. Web. 10 Nov. 2015. Available: http://mashable.com/2014/05/29/fake-online-reviews-tips/#sVUpOX4Mmkq6

Are you aware of the dark side of social media?

Social media only has a positive side, really? NO. 

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(Source: Google)

Where has civility on social media gone to?

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(Source: Wehoville)

“In social media, the right ethics equals the right perspective and right thinking on how to leverage social media appropriately and how to engage people in the right manner. “ (@Cohn Carol)

What are business ethics in social media?

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(Source: Sp1e15)

Are organizations carrying it too far by using social media to recruit talents? 

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(Source: Google)

Organization are increasingly reliant on social media as marketing or recruitment purposes, and there are several controversy regarding ethics. Now, should organization really incorporate social media as part of them and are they putting it into proper practices? Continue reading

Let’s take some time to think through about what we learnt

lear

“Learning is not attained by chance, it must be sought for with Ardour and attended to with diligence” – Abigail Adams

Indeed, by writing on our own post isn’t enough to enhance our insight on the given topics, we need to read up on others as different people have different viewpoints. 

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[Source: Google] 

So what did I gained? 

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Want to stand out from the crowd? :) READ THIS!

Employers have emerged from newspaper recruiting to…

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Credit: Jobvite & Google 

Rising number of employers have begun their search for talent through social media like LinkedIn (Adweek.com) and (Agenda – The World Economic Forum). In the midst of considering the applicants, recruiters will search for more information on the Internet to form a clearer and distinct frame of who you are. Thence, we need to ensure that materials on the net are in favor of us to escalate the chance of attaining a job.

So, let’s bid goodbye to RESUME

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Credit: Google 

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