Online identity accredit to the assembling of information about an individual over the web which is different from the real-world identity. This online identity can be constructed consciously or sub-consciously – Established by the individual themselves by succumbing to social networks or generated using identifier which depicts partial identities about a person. Actually, a person doesn’t decide how many identities he/she has over the web. In the latest technology, web uses identifiers such as search history to frame an overall silhouette about an individual.
(Credit: Google Images)
[Should a single maintain multiplex online identities? ]
An individual creates multiple extensive online identities about themselves by attesting to several social network accounts. Managing multiple identities may not necessarily be a bad thing as, firstly, an individual can draw a distinct clear line between personal and professional identity (Forbes.com). Secondly, it serve as an opportunity for marketers/online business to target the right goods and services at the right person which is known as behavioral targeting. Thirdly, it helps to prevent against online fraud and especially changes in online behavior will draw closer attention to internet deceit. In contrary to this, should an individual create an anonymous or authentic online identity? This is no longer under an individual’s control as the evolution of technology such as Facebook has successfully created a link between online and offline identity. As the saying goes about online identity – “You’re who you’re and what you do”. No matter how hard they try to impersonate, their online activities will ultimately reveal their real identity. In my opinion, I feel that if a person wants to build online identity, they should ensure that it’s non-anonymous and legitimate. If they are concerned with the privacy of data, they can capitalize on the technology/methods such as using 2 factor authentication or installing plugs-in to prevent the disclosure of private information.
[So, how to keep your online identity safe?]
[Conflicting views to managing multiple online identities? ]
Most people ascertain that if more information are being revealed, there’s a higher probability that information might be exploited due to the presence of identity theft. Identity theft arises when someone handles your information such as credit card number for fraudulent uses. Identity theft can take place in various ways such as spam & phishing and parallel lives. Additionally, in the latest times, one click can allow you to search for every single information you require. If you do not maintain a clean profile of your identity, it might adversely impact your reputation. Therefore, for myself, I prefer to maintain minimum amount of online information about myself over the web as I believe that exposing too much information can lead to information misuse.
- gov,. ‘Avoiding Identity Theft | Consumer.Gov’. N.p., 2015. Web. 3 Nov. 2015.
- com,. ‘Forbes Welcome’. N.p., 2015. Web. 3 Nov. 2015.
- Krotoski, Aleks. ‘Online Identity: Is Authenticity Or Anonymity More Important?’. the Guardian. N.p., 2012. Web. 3 Nov. 2015.